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A Hyper Marketing Agency in Fitness, Automotive & Healthcare industry, implementing a Data Analytics solution.

The Business Issue

The customer is a hyper-local Marketing agency specializing in Digital and Direct Mail Marketing for several industries including fitness, automotive and health care. Challenges

  1. The cost of customer acquisition is not known
  2. How to establish campaign performance and show ROI to the clients
  3. How to determine promotions that work for specific customer segments
  4. Help business retain high-value customers

The Solution

  1. Build data warehouse to house POS and operational data
  2. Developed algorithms to establish if the visit was influenced by Campaign
  3. Perform quantitative and qualitative analysis of campaign effect. i.e., visit is new, loyal and win back
  4. Provide business with a self-service dashboard to review performance details down to the POS transaction level
  5. Developed KPI to find the possible loss of revenue due to customer defecting

Outcome

  1. Clients can clearly see ROI of money they spent on running the campaign
  2. Self-service and interactive BI dashboard to review performance details down to the transaction level
  3. Recalibrate campaign strategies going by past performance
  4. Determine possible loss of revenue due to customer defecting